Facebook is rebranding as Meta — but the app you use will still be called Facebook


Facebook's new corporate name is Meta, CEO Mark Zuckerberg announced on Thursday, in an apparent effort to recast the company's public image from battered social network to tech innovator focused on building the next generation of online interaction known as the "metaverse."

The company made the decision amid a wave of criticism following the release of tens of thousands of internal documents. Facebook on Thursday announced it changed its name to Meta, part of a strategic shift to emphasize the development of its virtual world while its main social network business is in crisis.

The Facebook app used by almost 3 billion people around the world every month will keep its name. But speaking at the company's Connect virtual reality conference, Zuckerberg said it's time to overhaul the corporation's identity to reflect its broader ambitions.

"It is time for us to adopt a new company brand to encompass everything that we do," he said. "From now on we're going to be metaverse first, not Facebook first."

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